Every company, to a greater or lesser extent, is susceptible to facing problems with its reputation due to some internal or external problem. From poorly designed positioning to a customer who did not have a pleasant consumption experience, everything can become a problem. It is at these times that you will need good crisis management . Identifying the root of the problem The first step in crisis management is to understand the source of the problem and then set out to create an action plan . For this, it is necessary to know what the brand has been doing and what its positioning should be from then on.
It is worth remembering that your
Crisis management strategy must take into account the consequences of how the company will behave from now on. In a crisis, listen to your customers Another important point to be taken into Betting Email List account are the opinions of customers and admirers of the brand. On the internet, a good thermometer is to monitor social networks , after all they are the fastest channel for anyone to express their opinion. This way you can better identify how they are responding to the situation. Crisis management with agility: the first positioning After assessing the seriousness of the situation, it is important to go public and talk about the problem. Being honest and direct is the best way out at this time.
Put yourself in your customers
Shoes to understand what the response they want should be. Take responsibility and make it clear that you are willing to resolve it. The damage won’t go away, but it can prevent it from getting bigger in the future. After talking it’s time to act After analyzing the first impact, it’s time to put one more stage of crisis management into action : solving the problem . If the problem In SMS is internal, understand the solutions to be taken with your team and what your company’s new positioning should be . If the problem is external, like a dissatisfied customer, for example, don’t leave it unsolved . Offering a way to repair the damage to a client can minimize some of the effects of flare-ups caused by negative experiences. And after crisis management, what to do? Like every crisis, there will always be a lesson left.
