It is undeniable that the virtual store grew with the covid-19 pandemic, just as different sectors of society were forced to reinvent themselves, with commerce it was no different. Many operations were suspended and consumers became increasingly interested in shopping over the internet. Hence the need to transfer activities to the virtual world, which included opening a virtual store . While you don’t have to invest a lot to get started with e-commerce, you must have a plan and strategy to stand out in the sea of e-commerce . Where to start? 1 – Define a target audience The first tip is: have a focus. Do not try to sell everything, increase the conversion rate by becoming a reference in a niche and selling products related to this target audience.
Another way is to look for goods
that are in short supply, that is, scarcity can also be an opportunity for business. 2 – Establish the investment you want to apply in your virtual store You need to determine how your buying and selling procedure will be. Either way, pick good vendors , get quotes, and organize not just long-term finances, but day-to-day operations as well. The Hospitals Email List business can be virtual, but the planning must be as serious as that of a physical establishment. 3 – Regularize your virtual store The ideal is to open a CNPJ and regularize yourself as an Individual Microentrepreneur (MEI). This guarantees your labor rights and you can issue invoices easily and cheaply. It is possible to open a MEI online, and the rates that apply to this type of venture are lower. 4 – Choose your e-commerce platform Observe the functionalities and characteristics of the different e-commerce platforms for your virtual store .
Analyze for example whether it
Is possible to register products, manage prices and stock, organize payment methods, systematize deliveries, and, very importantly, preserve visitors’ personal information and ensure data security. In this case, there are three types of platforms In SMS Free: they offer good possibilities for customization, however, they can be unstable and difficult to maintain; Paid: here, you have to leave a small percentage on sales made and with reduced customizations. However, the software is reliable and with good customer service; Own: allow high customization, but require a specialized team to maintain it, which may imply higher costs. Bowie Agency – Infographic SEO and GOOGLE IN and Digital Marketing 5 – Market place or virtual store? You can have two options regarding your e-commerce sales model: open your own virtual store or register products in a marketplace.
