What is the metaverse and why is it considered a trend for marketing in 2022? Do you know what metaverse is? No, we’re not talking about any multiverse derivatives of the new Spider-Man movie. The term metaverse was born in 1992 in the science fiction book “Blizzard”, by American author Neal Stephenson, but became popular worldwide in 2021. This is because Facebook changed its corporate name to “Meta”, alluding to the name. It turns out that despite being new and still little applied in practice, many global technology giants decided to try to develop something in this new sector of the web.
In practice what is metaverse
The idea of what metaverse is is nothing new and arises from the possibility of having access to a kind of parallel or fictional reality, where a person has the possibility of immersing himself in that “world”. Basically, the metaverse is not something real Outlook Email List but it tries to convey the feeling of reality and has a whole virtual structure for this experience to happen. It was based on this idea of realistic immersion that video games began to improve their technologies to make users really feel like they were in another reality. Metaverse and its trends for 2022 Starting with the world of games, Niantic, best known for games like Pokemon Go, Harry Potter: Wizards Unite and Ingress, is focused on entering this new sector.
With good success stories and
A unique digital know-how, the gaming giant has a different idea: in addition to having its internal products, a few weeks ago the company presented the Lightship. It is a development kit for your customers to create their virtual reality In SMS environments and include metaverse platforms. I can already tell you that the project is big, see? It involves actions such as mapping surfaces in real time and will also allow interaction with the environment on multiple devices at the same time! Amazing, isn’t it? At first, the project will focus only on Android and iOS devices, however, in the medium term, it may expand its access to more possibilities.